For International Brand Owners

Mongolia's neutral distribution partner for international beauty brands

Built on 13+ years of brand-building, customs, logistics and trade-marketing capability in Mongolia — established to serve every retail channel on transparent, formula-driven terms.

Become a Brand Partner Explore Aru Global
13+Years of Mongolian
market experience
30+International beauty
brands distributed
5+Retail channel
formats covered

01 — Company at a Glance

A distribution house built for serious market entry

Aru Global is the dedicated distribution company within Arulad Holding — formed to handle the official import and wholesale of international beauty brands into the Mongolian market, free of any retail-side conflict of interest.

13+Years of Mongolian market experience
30+International brands currently imported
2,000+Active SKUs managed across categories
5+Retail channel formats covered

Our team has built the Mongolian distribution playbook from the ground up — official brand rights, customs clearance, multi-channel logistics, retailer onboarding, trade marketing and beauty advisor training. Aru Global now offers that same capability, as a neutral B2B partner, to brand owners seeking structured, full-service market entry.

USD 5.6MSister-operation sales, 2025
USD 6.7MProjected sales, 2026

02 — The Opportunity

Why Mongolia, why now

Demand for international beauty is established and growing. The constraint is not the consumer — it is finding a partner equipped to deliver supply at scale.

◆

Fast-growing premium consumer base

Mongolia's urban middle class — concentrated in Ulaanbaatar — has rapidly adopted international beauty standards. Korean, European and US brands set the benchmark consumers actively seek.

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No special cosmetics registration required

Mongolia's regulatory environment allows international beauty brands to enter the market materially faster than in surrounding jurisdictions — a structural commercial advantage.

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Multi-channel retail ready to absorb supply

Beauty specialty chains, pharmacy networks, hypermarkets, supermarkets and digital marketplaces all stock international beauty — but most lack a serious, neutral distribution partner.

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Distribution capability is the bottleneck

Retailers want premium international assortment. The constraint is a partner who can clear customs, manage logistics, train advisors and run trade campaigns — at scale.

03 — Who We Are

Aru Global within Arulad Holding

Arulad Holding is a four-company beauty and retail group operating in Mongolia. Aru Global is the dedicated B2B distribution arm — structurally separate from the group's retail operations to guarantee channel neutrality.

Parent Company Arulad Holding Finance · Legal · HR · Executive
B2B Distribution Aru Global

Official import & wholesale of international beauty brands to all Mongolian retailers — pharmacy, hypermarket, specialty, online.

Premium Retail · 15 stores Degjin Beauty

Established premium beauty chain expanding toward a 40+ store franchise network across Mongolia.

Mass-Market Retail Apple & Peach

Trend-driven beauty, accessories and gifting — capturing the Gen Z and TikTok-led segment.

Group Technology Borchu Systems

In-house engineering — POS, ERP integration, B2B platform and retailer dashboards powering every operating company.

Equity-separated. Independently managed. This is the structural neutrality that international brand owners evaluating Mongolia have been asking for.

04 — What We Do

Full-service distribution capability

Aru Global handles every step between a brand owner's factory door and end-consumer purchase in Mongolia — taking ownership of the operational complexity so brand owners can focus on what only they can do.

01

Official Brand Rights & Compliance

We hold and protect exclusive or selective import rights, register product documentation, manage labeling localization and maintain regulatory compliance with Mongolian customs and consumer-protection authorities.

02

Customs, Logistics & Warehousing

Established partnerships with international freight forwarders, in-house customs clearance, bonded warehousing, cold-chain where required, and a planned warehouse expansion to support the growing portfolio.

03

Multi-Channel Sell-In

Coverage across beauty specialty, pharmacy chains, hypermarkets, supermarkets, convenience and Mongolia's largest online marketplaces — placement decided by brand-product fit, not opportunism.

04

Trade Marketing & Campaigns

Published seasonal promotion calendars, retailer co-op programs, end-cap and feature-shelf execution, sampling allowances and influencer-led activations coordinated with brand owners.

05

Beauty Advisor Training

A dedicated showroom plus recurring training for retailer principals and front-line advisors — ingredient science, application technique and customer typing. Train-the-trainer for larger accounts.

06

Reporting & Brand-Owner Visibility

Real-time sell-through, channel performance and category insights delivered through our B2B platform — closing the data gap brand owners typically experience in emerging markets.

05 — Track Record

13+ years of brand-building in Mongolia

Aru Global is new as a standalone entity — but the team behind it has operated Mongolia's most established beauty distribution since 2012, and the Degjin Beauty retail chain since 2014.

2012

Moil Cosmetics LLC founded — beauty distribution begins.

2014

First Degjin Beauty retail store opens in Ulaanbaatar.

2018

Portfolio crosses 15+ international brands distributed.

2023

30+ brands & 2,000+ active SKUs under management.

2025

Sister operations reach USD 5.6M in annual sales.

2026

Arulad Holding restructured; Aru Global formed.

Representative brands currently distributed

FRUDIAMILANIL.A. COLORSL.A. GIRL BELLAOGGIARDELLKOCOSTARARIUL BEAUTY CREATIONSDUOCALLISTARUDE PYUNKANG YULNARDMIXSOONBOUQUET GARNI

Plus 12+ additional brands across skincare, color, hair care, fragrance and beauty tools.

06 — Channel Coverage

Every retailer format that fits your brand

We treat Mongolian beauty retail as a single addressable market segmented by retailer format — placement is intentional, decided by brand-product fit, never opportunism.

Beauty Specialty

Premium skincare, prestige makeup and fragrance — independent beauty stores, premium chains and the sister Degjin Beauty network.

Pharmacy Chains

Dermo-cosmetic, sensitive-skin and sun-care brands across national pharmacy chains and regional networks.

Hyper & Supermarkets

Mass cosmetics, hair care, body care and daily essentials through Mongolia's largest grocery and hypermarket chains.

Convenience

High-velocity essentials, travel sizes and impulse items across urban convenience networks and high-footfall formats.

Online Marketplaces

Direct integration with Mongolia's largest e-commerce platforms — a digital-native, content-led path to discovery.

07 — Our Differentiator

The Aru Global B2B platform

Mongolia has no serious self-serve B2B ordering platform for the beauty category. Retailers still source through phone calls, messaging apps and informal paperwork. Aru Global is building the platform that closes that gap — our second strategic moat after channel coverage.

Real-time visibilitySell-through, channel performance and stock positions — directly accessible to your brand team.
Faster retailer activationOnboard new retailers in days, not months. Promotions reach the whole network in one push.
Channel-conflict protectionA single published price book, applied uniformly to all retailers — including our own sister chain.

Platform capabilities

  1. Real-time stock visibility per SKU with low-stock and back-in-stock alerts
  2. One-click reorder of past lines and saved order templates
  3. Credit balances, payment terms and invoices displayed upfront
  4. Order tracking from confirmation through delivery scheduling
  5. Active promotion campaigns surfaced inline at the point of decision
  6. Account-level analytics — bestsellers, sell-through, suggested replenishment

Built by Borchu Systems — the group technology arm.

08 — Trade Execution

How we build your brand on the ground

Importing and clearing customs is table stakes. What grows a beauty brand in a new market is what happens after the product reaches the shelf — and that is where Aru Global concentrates its investment.

I

Trade marketing & promotions

Published seasonal campaigns, end-cap and feature-shelf programs, sampling allowances, sell-through incentives and advisor commission accelerators — all coordinated with brand owners and applied uniformly to protect channel integrity.

II

Showroom & advisor training

A dedicated showroom where retailers, advisors and brand owners experience the full assortment in proper lighting. Recurring training on positioning, ingredient science and application technique — on a published calendar.

III

Retailer incentive architecture

Three layers — annual volume-based rebates, recurring promotional campaigns and structured sales-support programs — all published transparently. Retailers compete on the same formula-driven terms.

09 — Partnership Model

What working with us looks like

We are open to a range of structures — from exclusive market distribution to selective category partnerships. The starting point is always understanding your brand, your goals for Mongolia, and what success looks like at year one, three and five.

Exclusive Distribution

Full-market partnership

  • CoverageAll channels we determine fit
  • TermMulti-year, renewable
  • Brand rolePrimary or sole agent
  • InvestmentJoint marketing, dedicated training
  • Best forBrands committed to deep market entry

Selective Distribution

Defined channel partnership

  • CoverageSelected channels (e.g. specialty + pharmacy)
  • TermMulti-year, renewable
  • Brand roleChannel-specific agent
  • InvestmentTargeted channel marketing
  • Best forBrands with channel-specific positioning

Category Pilot

Market-test partnership

  • CoveragePilot channels, measured rollout
  • Term12–18 months, convertible
  • Brand roleTest-market partner
  • InvestmentLower-commitment activation
  • Best forBrands new to Mongolia exploring fit

All partnership types include official import rights, customs and logistics, multi-channel sell-in, training, trade marketing and B2B platform access.

10 — Why Aru Global

Five reasons international brands choose us

01

Structural neutrality

Equity-separated from any retail operation. A single published price book applied identically across all customers — including our own sister chain. Other retailers buy from us without competitive friction.

02

Proven Mongolian capability

13+ years of brand-building. Established customs, regulatory, warehousing and logistics infrastructure. 30+ active brands and 2,000+ SKUs already moving through our systems today.

03

Complete trade-marketing stack

Showroom, recurring advisor training, transparent rebate structure, published promotion calendar, end-cap and feature programs — most Mongolian distributors offer none of this.

04

Technology-enabled visibility

A B2B platform delivering real-time sell-through, channel performance and category insights directly to brand owners — the emerging-market data gap, closed.

05

Multi-channel access from day one

Beauty specialty, pharmacy, hyper/super, convenience and online marketplaces — your brand reaches its right consumers, not just the channels a less-equipped distributor could reach.

Get in Touch

Let's build your brand in Mongolia

We would welcome a conversation about how Aru Global can serve as your distribution partner. Initial discussions typically cover brand positioning, target channels, exclusivity preferences and indicative volume expectations.

  • HQPeace Tower, Chingeltei District, Ulaanbaatar, Mongolia

Send us a message

Share your brand and your goals for Mongolia — we typically reply within one business day.